What Happened To 'Hawk Tuah' Girl? The Viral Meme That Disappeared
Hailey Welch shot to fame in June last year when she appeared in on-the-street interview with creators Tim & Dee TV in Nashville, Tennessee.
Spit on that thang!
Hailey Welch became one of the most recognisable internet names in 2024. Known widely as the “Hawk Tuah Girl," the 22-year-old rose to fame after a short street interview went viral. But what followed was a series of ups and downs like her sudden internet popularity, a failed launch of her cryptocurrency and her disappearance from public life.
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Let’s take a look at how Welch became the viral “Hawk Tuah Girl" and what went wrong with her crypto project. In a recent interview with Vanity Fair, Welch also spoke about the regrets she has and what lies ahead as she plans to rebuild her public image and explore new opportunities.
How Hailey Welch Became The “Hawk Tuah Girl"?
Hailey Welch shot to fame in June 2024 when she appeared in on-the-street interview with creators Tim & Dee TV in Nashville, Tennessee. When asked what’s a move that drives a man crazy, she jokingly replied with her now-famous “hawk-tuah" sound. The clip gained attention across social media platforms like TikTok, Instagram and YouTube. Her phrase became a popular meme and many began calling her the “Hawk Tuah Girl."
Following her internet success, Welch launched merchandise, appeared in Halloween costume collaborations and even started her own podcast called Talk Tuah in September 2024. She became a regular face across social media in the second half of the year.
The Crypto Launch And Sudden Crash
With her growing popularity, Welch entered the world of cryptocurrency. On December 4, she launched her own meme coin called $HAWK. After the launch, the token quickly reached a market cap of around $490 million within hours. But the price dropped by more than 90 percent shortly after launch. It went below $30 million.
According to CoinMarketCap, $HAWK may have been affected by a “rug pull," a situation where snipers buy the asset where it is cheaper and instantly sell it where it’s more expensive.
Following the sudden fall, a lawsuit was filed in New York against the creators of the token, including its platform overHere, founder Clinton So, influencer Alex Larson Schultz and the Tuah The Moon Foundation which reportedly managed the coin’s finances. The lawsuit claimed that the creators of unlawfully promoting and selling cryptocurrency that was allegedly never properly registered.
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Speaking to Vanity Fair, Welch shared how the situation affected her, saying, “I hate that that’s even a thing. Half of those people that done it were, like, my fans. They trusted me… It really hurt my feelings when it turned out the way it did. I wish it hadn’t have happened."
After the events in December, Welch took a break from public life. She stopped releasing episodes of her podcast Talk Tuah and stayed off social media until late March. Back in December, she had posted a message saying she was “committed to assisting the legal team representing the individuals impacted, as well as to help uncover the truth, hold the responsible parties accountable, and resolve this matter."
In the new interview, Welch said, “I see things a lot differently than I used to. My eyes are open a lot wider." She also had a message for other viral stars: “Definitely be careful what you tie your name into and who you trust."
New Acting Projects And Future Plans
Welch has now returned to social media and wants to move forward with new projects. She shared that she is planning to rework her podcast Talk Tuah.
“I’m hoping my podcast gets rebranded in the way I’m seeing it in my head — the vision I’ve got. Just making it more girlier and more authentic to me," SHE SAID.
She is also stepping into acting. Welch will reportedly appear in the upcoming Hulu comedy series Chad Powers, which stars Glen Powell. “It was definitely something I would do again. I don’t know if I could do a whole movie by myself… But bits and pieces, just popping in here and there — I think that would be so much fun," Welch said about her acting experience.
The Hollywood Reporter mentioned that she had earlier turned down a few roles in horror films.
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